Part-Time Marketing Specialist
Springfield, MA
Overview:
The Marketing Specialist will support the development and execution of email marketing campaigns and donor-focused communications that drive awareness, fundraising, and engagement for Follow My Steps. This is a part-time position for a creative and organized individual who understands donor engagement strategies and values community-centered work.
Key Responsibilities:
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Develop and manage targeted email marketing campaigns using Constant Contact or a similar platform
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Create newsletters and donor updates that highlight program impact, upcoming events, and funding opportunities
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Support fundraising campaigns by crafting compelling donor appeals, follow-ups, and thank-you messages
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Assist with sponsorship outreach, including writing sponsorship proposals and managing communication with corporate partners
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Maintain and organize contact lists for donors, sponsors, and stakeholders
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Analyze email and fundraising campaign performance and provide recommendations for improvement
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Help coordinate campaign timelines in alignment with organizational goals and events
Required Qualifications:
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Minimum of one year of experience managing email marketing or fundraising campaigns
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Experience using Constant Contact or a comparable email marketing tool such as Mailchimp, HubSpot, or Brevo
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Strong writing skills, with the ability to create clear, persuasive, and mission-aligned content
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Familiarity with donor and sponsor communication best practices
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Attention to detail, organizational skills, and the ability to manage multiple projects independently
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Passion for youth empowerment, equity, and nonprofit work
Preferred Skills (Not Required)
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Experience with donor databases or CRM tools
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Familiarity with Givebutter or fundraising platforms
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Background in grant research or donor stewardship strategies
To Apply:
Applicants must submit:
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A resume
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Two to three samples of related work (email campaigns, donor communications, fundraising materials)
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A brief cover letter or personal statement describing their interest in the role and alignment with the mission of Follow My Steps.